'Witch' transformation Artisan's luck

After years of management changes and a lack of hit movies, Artisan Entertainment has reinvented itself again with the low-budget phenomenon "The Blair Witch Project." A brief history of Artisan's transformation is offered.

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Bibliographic Details
Published in:Billboard 1999-11, Vol.111 (45), p.77
Main Author: Sherber, Anne
Format: Article
Language:English
Subjects:
Christmas
Customer services
Independent films
Inventory
Marketing
Motion picture industry
Motion pictures
Online Access:Get full text
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Description
Summary:After years of management changes and a lack of hit movies, Artisan Entertainment has reinvented itself again with the low-budget phenomenon "The Blair Witch Project." A brief history of Artisan's transformation is offered.
ISSN:0006-2510