Hollywood aims to calm toy industry fears with licensing initiatives

In order to tempt potential licensees for the June release of the full-length, animated theatrical feature Lilo and Stitch (about a girl who adopts an alien instead of a dog), Disney let its consumer merchandise partners know that in addition to the film's theatrical run, there would be a high-...

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Bibliographic Details
Published in:Billboard 2002-03, Vol.114 (9), p.70
Main Author: Sherber, Anne
Format: Article
Language:English
Subjects:
Bears
Consumers
Dolls
Licensed products
Licenses
Licensing
Merchandising
Motion picture industry
Motion pictures
Toy industry
Toys
Online Access:Get full text
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Summary:In order to tempt potential licensees for the June release of the full-length, animated theatrical feature Lilo and Stitch (about a girl who adopts an alien instead of a dog), Disney let its consumer merchandise partners know that in addition to the film's theatrical run, there would be a high-profile homevideo release in October or November, as well as a direct-to-video Lilo and Stitch movie in fall 2003.
ISSN:0006-2510