DVD: DVDs aren't just for movies anymore

According to Jane Pemberton, president of Gaiam International, a company that, according to VideoScan, sells almost one-quarter of all fitness videos, "DVD did exceptionally well; it really took off the back half of last year." Because exercise video, like other kinds of instructional prog...

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Bibliographic Details
Published in:Billboard 2002-08, Vol.114 (33), p.58
Main Author: Sherber, Anne
Format: Article
Language:English
Subjects:
Anime
Consumers
Fans (Aficionados)
Marketing
Motion picture directors & producers
Physical fitness
Professional baseball
Trends
Video industry
Yoga
Online Access:Get full text
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Summary:According to Jane Pemberton, president of Gaiam International, a company that, according to VideoScan, sells almost one-quarter of all fitness videos, "DVD did exceptionally well; it really took off the back half of last year." Because exercise video, like other kinds of instructional programming, is often divided into segments so that users can master one piece of a routine before moving on to the next, Pemberton believes that DVD will help to grow the fitness category.
ISSN:0006-2510