DVD makes strides in home fitness

As an example, Artisan released Denise Austin's Pilates on DVD last March and will follow it up with Power Yoga Plus in December. But [Hosea Belcher] says the company will hold off releasing more fitness DVD titles to retail: "We have just started to venture into DVD in fitness. We absolut...

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Bibliographic Details
Published in:Billboard 2001-08, Vol.113 (33), p.53
Main Author: Sherber, Anne
Format: Article
Language:English
Subjects:
Belly dancing
Exercise
Home products industry
Market entry
Market penetration
Physical fitness
Pilates
Professional basketball
Recipes
Yoga
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Summary:As an example, Artisan released Denise Austin's Pilates on DVD last March and will follow it up with Power Yoga Plus in December. But [Hosea Belcher] says the company will hold off releasing more fitness DVD titles to retail: "We have just started to venture into DVD in fitness. We absolutely see the need for it, and DVD is the perfect format because you can customize workouts. But we are stepping lightly until we think the market becomes a little broader."
ISSN:0006-2510