and the Grooms Wore Pink

Everyone needs a sofa," says jamic Martin, director of marketing for DcBoer's Furniture in Vaughan, Out. DcBoer's took the inside front cover of gaiety's first "Pink Weddings" issue last winter. (Gm'efy released its second "Pink Weddings Issue" in !'...

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Bibliographic Details
Published in:Marketing 2004-05, Vol.109 (17), p.11
Main Author: Aster, Andrea Zoe
Format: Article
Language:English
Subjects:
Economic impact
Gays & lesbians
Hotels & motels
Marketing
Same sex marriage
Weddings
Online Access:Get full text
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Summary:Everyone needs a sofa," says jamic Martin, director of marketing for DcBoer's Furniture in Vaughan, Out. DcBoer's took the inside front cover of gaiety's first "Pink Weddings" issue last winter. (Gm'efy released its second "Pink Weddings Issue" in !''cbruury and has another planned lor june.) The DeBoer's ad wasn't adapted for the target audieuce of urban educated 25-plus, skewed 60% male.
ISSN:1196-4650