MPG scoops £60m Credit Suisse brief

Media Planning Group (MPG) has scooped the L60 million global media planning and buying account for Credit Suisse, the financial services company. The Havas-owned agency beat Aegis Group's Carat, Publicis Groupe's Zenith-Optimedia and WPP Group's Mediaedge:cia in the final round of th...

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Bibliographic Details
Published in:Campaign 2007-07, p.1
Main Author: Long, Danielle
Format: Article
Language:English
Subjects:
Advertising
Advertising accounts
Banking
Financial services
International
Media planning & buying
Online Access:Get full text
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Summary:Media Planning Group (MPG) has scooped the L60 million global media planning and buying account for Credit Suisse, the financial services company. The Havas-owned agency beat Aegis Group's Carat, Publicis Groupe's Zenith-Optimedia and WPP Group's Mediaedge:cia in the final round of the review. The global account includes advertising for the First Boston brand, plus Credit Suisse's investment banking, private banking and asset management arms. It will be led out of MPG International's London office. Credit Suisse currently uses mainly print and broadcast media, but plans to increase its investment in digital and multi-platform campaigns.
ISSN:0008-2309