THE SAME BUT DIFFERENT

There are some similarities between the media scenes in Western and Eastern Europe. In fact, a newsstand in most Eastern European territories is stuffed with local editions of Cosmopolitan ,Maxim, Top Gear, The Wall Street Journal and Newsweek. Whereas TV channels in the region still gear their sale...

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Bibliographic Details
Published in:Campaign 2007-07, p.33
Main Author: Aitken, Lucy
Format: Article
Language:English
Subjects:
Advertising
Advertising media
Celebrities
Outdoor advertising
Trends
Online Access:Get full text
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Summary:There are some similarities between the media scenes in Western and Eastern Europe. In fact, a newsstand in most Eastern European territories is stuffed with local editions of Cosmopolitan ,Maxim, Top Gear, The Wall Street Journal and Newsweek. Whereas TV channels in the region still gear their sales pitches around eyeballs and reach, other media owners are innovating to boost their revenue figures. And the magazine market in general in Eastern Europe is flourishing, stimulated by a strong launch culture, including the appearance of several heavyweight international business titles including Newsweek Polska, Russky Newsweek and Forbes Polska.
ISSN:0008-2309