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Six advertisements are critiqued. I love the Video Arts direct mail piece. The plastic dinner tray is a real showstopper and the idea that "if employees are reluctant to accept change, give them school dinners" is a good one. It's easy to see the link with change and more entertaining...

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Bibliographic Details
Published in:Campaign 2005-12, p.28
Main Author: Priest, Ben
Format: Article
Language:English
Subjects:
Advertising agencies
Advertising campaigns
Direct mail advertising
Directors
Manycompanies
Marketing
Print advertising
Rape
Recruitment
Sex crimes
Sexual abuse
Taxicabs
Writers
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Summary:Six advertisements are critiqued. I love the Video Arts direct mail piece. The plastic dinner tray is a real showstopper and the idea that "if employees are reluctant to accept change, give them school dinners" is a good one. It's easy to see the link with change and more entertaining training, so an extra helping of pud for all concerned. The new Citroen C1 print ads are OK. I like the strategy, but the executions could have been better. They do contain one key truth, though: only someone daft enough to buy a Citroen would also think it was a good idea to keep a giraffe in the back garden.
ISSN:0008-2309