WOMEN'S WEEKLIES

The women's weekly sector saw an overall sales decline of 4.4%, but remains responsible for 9.6 million copy sales a week across the first six months of the year. Distinguishing trends seemed to include a slowdown in the growth of the celebrity market, solidity, but little growth in the "r...

Full description

Saved in:
Bibliographic Details
Published in:Campaign 2007-08, p.28
Main Author: Long, Danielle
Format: Article
Language:English
Subjects:
Brand loyalty
Celebrities
Circulation
Market segments
Sales
Women
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:The women's weekly sector saw an overall sales decline of 4.4%, but remains responsible for 9.6 million copy sales a week across the first six months of the year. Distinguishing trends seemed to include a slowdown in the growth of the celebrity market, solidity, but little growth in the "real life" sector and continued sales declines for "classic" women's weekly titles. In the real-life sector, Bauer's Take a Break maintains its dominance with readers generally remaining loyal to titles.
ISSN:0008-2309