Don't forget the new media subtleties in the hunt for viewers

While Internet protocol television is still a relatively new technology, the major broadcasters are racing to out-do each other with online content services to attract bigger audiences and offer new channels to advertisers. Despite the infancy of this market, the pressure is already growing for tang...

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Bibliographic Details
Published in:Campaign 2007-07, p.12
Main Author: Long, Danielle
Format: Article
Language:English
Subjects:
Interactive television
Viewers
Online Access:Get full text
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Summary:While Internet protocol television is still a relatively new technology, the major broadcasters are racing to out-do each other with online content services to attract bigger audiences and offer new channels to advertisers. Despite the infancy of this market, the pressure is already growing for tangible data about how many people are watching television online. The television industry, led by Thinkbox, has been beating the drum about audience engagement and the new age of television, which is largely being driven by the rise of online and broadband content.
ISSN:0008-2309