Merisel sees bottom-line benefits from licensing-only focus

A leaner Merisel continues its quest for higher revenue in the software-licensing market while it reaps gains from shedding business units that did not align with its licensing focus. Merisel executives said the company strategy of 100 percent of revenue coming from software licensing is having a cl...

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Bibliographic Details
Published in:CRN 2002-03 (988), p.50
Main Author: Cruz, Mike
Format: Article
Language:English
Subjects:
Licenses
Licensing
Market strategy
Net losses
Sales
Software
Online Access:Get full text
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Summary:A leaner Merisel continues its quest for higher revenue in the software-licensing market while it reaps gains from shedding business units that did not align with its licensing focus. Merisel executives said the company strategy of 100 percent of revenue coming from software licensing is having a clear impact on the bottom line.
ISSN:1539-7343