Share of L50m IBM win boosts Tequila Worldwide

Direct marketing company Tequila Worldwide has won a large slice of an $80 million (L50 million) IBM win. Tequila Worldwide has set up a joint venture global company with US direct marketing agency Barry Blau. The company is being called Blau Tequila, and the IBM direct marketing business is its fir...

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Bibliographic Details
Published in:Marketing week 1998-02, Vol.20 (44), p.12
Main Author: Stuart, Liz
Format: Magazinearticle
Language:English
Subjects:
Advertising accounts
Computer industry
Direct marketing agencies
Joint ventures
Tequila
Online Access:Get full text
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Summary:Direct marketing company Tequila Worldwide has won a large slice of an $80 million (L50 million) IBM win. Tequila Worldwide has set up a joint venture global company with US direct marketing agency Barry Blau. The company is being called Blau Tequila, and the IBM direct marketing business is its first win.
ISSN:0141-9285