Other half of the B2B pie

Between the third quarter of last year and the second quarter of 2000, the number of advertising impressions from B2B advertisers has grown 5-fold, according to AdRelevance, a division of MediaMetrix, which monitors online advertising. AdRelevance counted just over 1 billion B2B impressions in the U...

Full description

Saved in:
Bibliographic Details
Published in:Marketing Week 2000-08, Vol.23 (29), p.52
Main Author: Dwyer, Phil
Format: Article
Language:English
Subjects:
Advertising expenditures
Business growth
Business to business commerce
Electronic publishing
Online advertising
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:Between the third quarter of last year and the second quarter of 2000, the number of advertising impressions from B2B advertisers has grown 5-fold, according to AdRelevance, a division of MediaMetrix, which monitors online advertising. AdRelevance counted just over 1 billion B2B impressions in the US market in the third quarter of 1999, but by the second quarter of 2000, this has grown to 5.6 billion.
ISSN:0141-9285