Initiative set to win L6.5m Daewoo brief

Initiative is poised to scoop Daewoo's L6.5m media buying and planning account, following the Korean car company's acquisition by General Motors. The business was previously held by Mediaedge:CIA.

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Bibliographic Details
Published in:Marketing Week 2002-10, p.14
Main Author: Croft, Martin
Format: Article
Language:English
Subjects:
Advertising accounts
Advertising agencies
Automobile industry
Media planning & buying
Online Access:Get full text
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Description
Summary:Initiative is poised to scoop Daewoo's L6.5m media buying and planning account, following the Korean car company's acquisition by General Motors. The business was previously held by Mediaedge:CIA.
ISSN:0141-9285