Pep Boys puts expansion on hold while it ratchets up on-site service

Pep Boys is shaping up to be the biggest auto parts turnaround story of the new millennium. Restructuring pains mostly behind it, the 80-year-old company is armed with a business model that Pep Boys says differentiates it from rivals and plans to come out swinging this year. Like many of its competi...

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Bibliographic Details
Published in:DSN Retailing Today 2002-01, Vol.41 (2), p.4
Main Author: Hutchison, Katherine
Format: Article
Language:English
Subjects:
Advertising campaigns
Automotive parts
Automotive repair services
Competitive advantage
Corporate profits
Customer services
Earnings per share
Market strategy
Marketing
Marketing management
Profit margins
Profitability
Retail stores
Strategic planning
Tires
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Summary:Pep Boys is shaping up to be the biggest auto parts turnaround story of the new millennium. Restructuring pains mostly behind it, the 80-year-old company is armed with a business model that Pep Boys says differentiates it from rivals and plans to come out swinging this year. Like many of its competitors, Pep Boys is giving store expansion a back seat to improving the performance of its 628 existing stores. Its new marketing campaign launching early this year will promote its service offerings and "one-stop-shop" advantage.
ISSN:1935-7168