Sage salesman J.C. Penney can offer operators good advice

In the rush to reinvent the wheel when it comes to culture, it's too easy for the restaurant business to look forward and not back. There's great power to be found in the wisdom of yesterday's leaders. One such leader was James Cash Penney. At the heart of J C Penney's success wa...

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Bibliographic Details
Published in:Nation's Restaurant News 2008-07, Vol.42 (29), p.90
Main Author: Van Warner, Rick
Format: Article
Language:English
Subjects:
Corporate culture
Customer relations
Customer services
Human resource management
Leadership
Principles
Profits
Restaurant industry
Restaurants
Reverse mortgages
Services
Success
Talent management
Values
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Summary:In the rush to reinvent the wheel when it comes to culture, it's too easy for the restaurant business to look forward and not back. There's great power to be found in the wisdom of yesterday's leaders. One such leader was James Cash Penney. At the heart of J C Penney's success was a great culture captured in "The Penney Idea," a list of some simple yet powerful values that drove how the company treated its people and customers. The principles include: 1. to serve the public as nearly as they can to its complete satisfaction, 2. to do all in their power to pack the customer's dollar full of value, quality and satisfaction, and 3. to reward men and women in their organization through participation in what the business produces.
ISSN:0028-0518