The Toolkit for Promoting Events

The events industry is a tough place to get noticed. Event organizers need all the help they can get when it comes to promoting their event and ensuring it is a success. Without a structured and well-executed promotional strategy, event organizers will not see their event reach its maximum potential...

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Bibliographic Details
Published in:Successful Meetings 2017-09, Vol.66 (9), p.9-11
Main Author: Rose, Dan
Format: Article
Language:English
Subjects:
Distribution channels
Events planning
Marketing
Special events
Online Access:Get full text
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Summary:The events industry is a tough place to get noticed. Event organizers need all the help they can get when it comes to promoting their event and ensuring it is a success. Without a structured and well-executed promotional strategy, event organizers will not see their event reach its maximum potential. With that in mind, the Event Insurance Services, created a free Toolkit for Promoting Events, which arms event organizers with all the knowledge they need to guarantee their event gets noticed. The toolkit has been designed to guide event organizers through pre-event promotion, promotion during the event, and the ever-important post-event engagement. With the majority of event organizers using at least three or four different marketing channels when promoting their events, knowing which marketing channels will best reach your audience is the key to ultimate success.
ISSN:0148-4052