The Toolkit for Promoting Events

The events industry is a tough place to get noticed. Event organizers need all the help they can get when it comes to promoting their event and ensuring it is a success. Without a structured and well-executed promotional strategy, event organizers will not see their event reach its maximum potential...

Full description

Saved in:
Bibliographic Details
Published in:Successful Meetings 2017-09, Vol.66 (9), p.9-11
Main Author: Rose, Dan
Format: Article
Language:English
Subjects:
Distribution channels
Events planning
Marketing
Special events
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
cited_by
cites
container_end_page 11
container_issue 9
container_start_page 9
container_title Successful Meetings
container_volume 66
creator Rose, Dan
description The events industry is a tough place to get noticed. Event organizers need all the help they can get when it comes to promoting their event and ensuring it is a success. Without a structured and well-executed promotional strategy, event organizers will not see their event reach its maximum potential. With that in mind, the Event Insurance Services, created a free Toolkit for Promoting Events, which arms event organizers with all the knowledge they need to guarantee their event gets noticed. The toolkit has been designed to guide event organizers through pre-event promotion, promotion during the event, and the ever-important post-event engagement. With the majority of event organizers using at least three or four different marketing channels when promoting their events, knowing which marketing channels will best reach your audience is the key to ultimate success.
format article
fullrecord <record><control><sourceid>proquest</sourceid><recordid>TN_cdi_proquest_reports_2294463035</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><sourcerecordid>2294463035</sourcerecordid><originalsourceid>FETCH-proquest_reports_22944630353</originalsourceid><addsrcrecordid>eNpjYeA0MDSx0DUxMDXiYOAqLs4yMDAwMTE05GRQCMlIVQjJz8_JzixRSMsvUggoys_NL8nMS1dwLUvNKynmYWBNS8wpTuWF0twMSm6uIc4eugVF-YWlqcUl8UWpBflFJcXxRkaWJiZmxgbGpsZEKQIAJXYrjQ</addsrcrecordid><sourcetype>Aggregation Database</sourcetype><iscdi>true</iscdi><recordtype>article</recordtype><pqid>2294463035</pqid></control><display><type>article</type><title>The Toolkit for Promoting Events</title><source>EBSCOhost SPORTDiscus with Full Text</source><source>ABI/INFORM Global</source><source>BSC - Ebsco (Business Source Ultimate)</source><creator>Rose, Dan</creator><creatorcontrib>Rose, Dan</creatorcontrib><description>The events industry is a tough place to get noticed. Event organizers need all the help they can get when it comes to promoting their event and ensuring it is a success. Without a structured and well-executed promotional strategy, event organizers will not see their event reach its maximum potential. With that in mind, the Event Insurance Services, created a free Toolkit for Promoting Events, which arms event organizers with all the knowledge they need to guarantee their event gets noticed. The toolkit has been designed to guide event organizers through pre-event promotion, promotion during the event, and the ever-important post-event engagement. With the majority of event organizers using at least three or four different marketing channels when promoting their events, knowing which marketing channels will best reach your audience is the key to ultimate success.</description><identifier>ISSN: 0148-4052</identifier><language>eng</language><publisher>New York: Emerald Expositions LLC</publisher><subject>Distribution channels ; Events planning ; Marketing ; Special events</subject><ispartof>Successful Meetings, 2017-09, Vol.66 (9), p.9-11</ispartof><rights>Copyright Emerald Expositions LLC Sep 2017</rights><woscitedreferencessubscribed>false</woscitedreferencessubscribed></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktohtml>$$Uhttps://www.proquest.com/docview/2294463035?pq-origsite=primo$$EHTML$$P50$$Gproquest$$H</linktohtml><link.rule.ids>312,780,784,791,15316,36062,44363</link.rule.ids></links><search><creatorcontrib>Rose, Dan</creatorcontrib><title>The Toolkit for Promoting Events</title><title>Successful Meetings</title><description>The events industry is a tough place to get noticed. Event organizers need all the help they can get when it comes to promoting their event and ensuring it is a success. Without a structured and well-executed promotional strategy, event organizers will not see their event reach its maximum potential. With that in mind, the Event Insurance Services, created a free Toolkit for Promoting Events, which arms event organizers with all the knowledge they need to guarantee their event gets noticed. The toolkit has been designed to guide event organizers through pre-event promotion, promotion during the event, and the ever-important post-event engagement. With the majority of event organizers using at least three or four different marketing channels when promoting their events, knowing which marketing channels will best reach your audience is the key to ultimate success.</description><subject>Distribution channels</subject><subject>Events planning</subject><subject>Marketing</subject><subject>Special events</subject><issn>0148-4052</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2017</creationdate><recordtype>article</recordtype><sourceid>M0C</sourceid><recordid>eNpjYeA0MDSx0DUxMDXiYOAqLs4yMDAwMTE05GRQCMlIVQjJz8_JzixRSMsvUggoys_NL8nMS1dwLUvNKynmYWBNS8wpTuWF0twMSm6uIc4eugVF-YWlqcUl8UWpBflFJcXxRkaWJiZmxgbGpsZEKQIAJXYrjQ</recordid><startdate>20170901</startdate><enddate>20170901</enddate><creator>Rose, Dan</creator><general>Emerald Expositions LLC</general><scope>3V.</scope><scope>7WY</scope><scope>7WZ</scope><scope>7XB</scope><scope>87Z</scope><scope>883</scope><scope>8FK</scope><scope>8FL</scope><scope>ABUWG</scope><scope>AFKRA</scope><scope>AZQEC</scope><scope>BENPR</scope><scope>BEZIV</scope><scope>CCPQU</scope><scope>DWQXO</scope><scope>FRNLG</scope><scope>F~G</scope><scope>K60</scope><scope>K6~</scope><scope>L.-</scope><scope>M0C</scope><scope>M0F</scope><scope>PQBIZ</scope><scope>PQBZA</scope><scope>PQEST</scope><scope>PQQKQ</scope><scope>PQUKI</scope><scope>Q9U</scope></search><sort><creationdate>20170901</creationdate><title>The Toolkit for Promoting Events</title><author>Rose, Dan</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-proquest_reports_22944630353</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2017</creationdate><topic>Distribution channels</topic><topic>Events planning</topic><topic>Marketing</topic><topic>Special events</topic><toplevel>online_resources</toplevel><creatorcontrib>Rose, Dan</creatorcontrib><collection>ProQuest Central (Corporate)</collection><collection>ABI/INFORM Collection (ProQuest)</collection><collection>ABI/INFORM Global (PDF only)</collection><collection>ProQuest Central (purchase pre-March 2016)</collection><collection>ABI/INFORM Global (Alumni Edition)</collection><collection>ABI/INFORM Trade &amp; Industry (Alumni Edition)</collection><collection>ProQuest Central (Alumni) (purchase pre-March 2016)</collection><collection>ABI/INFORM Collection (Alumni Edition)</collection><collection>ProQuest Central (Alumni)</collection><collection>ProQuest Central</collection><collection>ProQuest Central Essentials</collection><collection>AUTh Library subscriptions: ProQuest Central</collection><collection>Business Premium Collection</collection><collection>ProQuest One Community College</collection><collection>ProQuest Central Korea</collection><collection>Business Premium Collection (Alumni)</collection><collection>ABI/INFORM Global (Corporate)</collection><collection>ProQuest Business Collection (Alumni Edition)</collection><collection>ProQuest Business Collection</collection><collection>ABI/INFORM Professional Advanced</collection><collection>ABI/INFORM Global</collection><collection>ABI/INFORM Trade &amp; Industry</collection><collection>ProQuest One Business</collection><collection>ProQuest One Business (Alumni)</collection><collection>ProQuest One Academic Eastern Edition (DO NOT USE)</collection><collection>ProQuest One Academic</collection><collection>ProQuest One Academic UKI Edition</collection><collection>ProQuest Central Basic</collection><jtitle>Successful Meetings</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Rose, Dan</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>The Toolkit for Promoting Events</atitle><jtitle>Successful Meetings</jtitle><date>2017-09-01</date><risdate>2017</risdate><volume>66</volume><issue>9</issue><spage>9</spage><epage>11</epage><pages>9-11</pages><issn>0148-4052</issn><abstract>The events industry is a tough place to get noticed. Event organizers need all the help they can get when it comes to promoting their event and ensuring it is a success. Without a structured and well-executed promotional strategy, event organizers will not see their event reach its maximum potential. With that in mind, the Event Insurance Services, created a free Toolkit for Promoting Events, which arms event organizers with all the knowledge they need to guarantee their event gets noticed. The toolkit has been designed to guide event organizers through pre-event promotion, promotion during the event, and the ever-important post-event engagement. With the majority of event organizers using at least three or four different marketing channels when promoting their events, knowing which marketing channels will best reach your audience is the key to ultimate success.</abstract><cop>New York</cop><pub>Emerald Expositions LLC</pub></addata></record>
fulltext fulltext
identifier ISSN: 0148-4052
ispartof Successful Meetings, 2017-09, Vol.66 (9), p.9-11
issn 0148-4052
language eng
recordid cdi_proquest_reports_2294463035
source EBSCOhost SPORTDiscus with Full Text; ABI/INFORM Global; BSC - Ebsco (Business Source Ultimate)
subjects Distribution channels
Events planning
Marketing
Special events
title The Toolkit for Promoting Events
url http://sfxeu10.hosted.exlibrisgroup.com/loughborough?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&ctx_tim=2024-12-27T00%3A23%3A34IST&url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&rfr_id=info:sid/primo.exlibrisgroup.com:primo3-Article-proquest&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.genre=article&rft.atitle=The%20Toolkit%20for%20Promoting%20Events&rft.jtitle=Successful%20Meetings&rft.au=Rose,%20Dan&rft.date=2017-09-01&rft.volume=66&rft.issue=9&rft.spage=9&rft.epage=11&rft.pages=9-11&rft.issn=0148-4052&rft_id=info:doi/&rft_dat=%3Cproquest%3E2294463035%3C/proquest%3E%3Cgrp_id%3Ecdi_FETCH-proquest_reports_22944630353%3C/grp_id%3E%3Coa%3E%3C/oa%3E%3Curl%3E%3C/url%3E&rft_id=info:oai/&rft_pqid=2294463035&rft_id=info:pmid/&rfr_iscdi=true