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[...]he applied to register that name as a trademark with the U.S. Patent and Trademark Office (PTO). [...]to the extent that such applications are merely opportunistic, they could be denied or eventually cancelled for failure to use, or to continue to use, the mark in commerce in connection with th...

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Bibliographic Details
Published in:The IP Litigator : Devoted to Intellectual Property Litigation and Enforcement 2019-09, Vol.25 (5), p.23-24
Main Authors: Brody, Peter, Gourvitz, Evan, Cannella, Emilia, Han, Erica, Meil, Steve
Format: Article
Language:English
Subjects:
Bans
Brand names
Intellectual property
Litigation
Registration
Trademarks
Online Access:Get full text
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Summary:[...]he applied to register that name as a trademark with the U.S. Patent and Trademark Office (PTO). [...]to the extent that such applications are merely opportunistic, they could be denied or eventually cancelled for failure to use, or to continue to use, the mark in commerce in connection with the goods or services purportedly at issue. [...]because many offensive brand names might not be appealing to relevant consumers, the unlikeliness of commercial success could act as a practical bar to registration.
ISSN:1086-914X