BRT Update

BRT, like all forms of public transit, provides a service. Services, by their very nature, are intangible and consequently are often perceived as high-risk purchases (Dibb and Simkin, 1993). Thus, the development of a desirable image is extremely important for service marketing because it can provid...

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Bibliographic Details
Published in:Mass transit (Washington, D.C.) D.C.), 2007-05, Vol.33 (3), p.28
Main Authors: Cain, Alasdair, Darido, Georges, Thole, Cheryl, Flynn, Jennifer
Format: Magazinearticle
Language:English
Subjects:
Advantages
Buses
Business conditions
Marketing
Mass transit
Performance evaluation
Online Access:Get full text
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Summary:BRT, like all forms of public transit, provides a service. Services, by their very nature, are intangible and consequently are often perceived as high-risk purchases (Dibb and Simkin, 1993). Thus, the development of a desirable image is extremely important for service marketing because it can provide the customer with confidence, security and a higher guarantee of consistent quality.
ISSN:0364-3484
2150-413X