FIRMENICH DRAFTS A BATTLE PLAN

Faced by bearish competition from a dramatically consolidating industry, Firmenich is reenergizing its winning formula from the mid-Nineties by reemphasizing team building among its perfumers as a way of maintaining its position among the top tier of global fragrance suppliers. The company is also b...

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Bibliographic Details
Published in:WWD 2006-12, Vol.192 (131), p.5
Main Authors: Edgar, Michelle, Groves, Ellen
Format: Article
Language:English
Subjects:
Alliances
American dollar
Appointments & personnel changes
Business growth
Celebrities
Company forecasts
Essences and essential oils industry
Executives
Firmenich, Patrick
Leadership
Market potential
Market shares
Marketing
Perfumes
Planning
Quinn, Cathleen
R&D
Research & development
Salmon, Marc
Vittoria, Jerry
Online Access:Get full text
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Summary:Faced by bearish competition from a dramatically consolidating industry, Firmenich is reenergizing its winning formula from the mid-Nineties by reemphasizing team building among its perfumers as a way of maintaining its position among the top tier of global fragrance suppliers. The company is also banking on making strides in emerging markets and stepping up investments in research, and is contemplating acquisitions.
ISSN:0149-5380