TAXWISE OR OTHERWISE

• Published in: Business world (San Juan, Philippines) Philippines), 2006-12, p.1
• Main Author: Gatdula, Jeremy I
• Format: Article
• Language: English
• Subjects: Accountability; Accountants; Accounting; Accounting records; Accuracy; Agreements; Amicus curiae; Appeals; Assurance services; Audit committees; Audit departments; Audited financial statements; Auditing standards; Beer; Bill of Rights-US; Boards of directors; Borrowing; Brand names; Breweries; Brokers; Bunag, Jose; Business expenses; Cabantac, Gregorio; Capital assets; Certification; Classification schemes; Climate change; Clinton, Bill; Coffee; Collateral; Collections; Compensation; Compliance; Congressional investigations; Constitutional law; Consumers; Conventions; Corporate culture; Corporate governance; Corporate responsibility; Court decisions; Credibility; Criminal investigations; Criminal liability; Criminal pleas; Currency; Customers; Delinquency; Disputes; Dividends; Economic development; Economic policy; Employees; Employers; Environmental policy; Environmental protection; Environmental tax; Essays; Excise taxes; Expenditures; Exports; Feliciano, Florentino P; FIFO; Financial institutions; Financial reporting; Financial statements; Fines & penalties; Foreign aid; Fraud; Free trade; GDP; Government agencies; Grants; Gross Domestic Product; Hay, John; Human rights; Incentives; Income tax returns; Income taxes; Information returns; Intellectual property; Internal auditors; International agreements; International finance; International law; International trade; Inventory control; Investments; Judges & magistrates; Jurisdiction; Jurisprudence; Knowledge management; Lapus, Jesli A; Leroy, Jean-Baptiste; Liability; LIFO; Manufacturers; Memoranda; Methods; Mortgages; Most favored nation clause; Overseas employment; Performance evaluation; Personal property; Presidents; Probable cause; Provinces; Public hearings; Quality control; Raw materials; Receipts; Reconciliation; Reisman, Michael; Related party transactions; Retained earnings; Sales; Sanctions; Search & seizure; Search warrants; Self employment; Service marks; Small business; Smuggling; Sovereignty; Stakeholders; State court decisions; Stock exchanges; Stock options; Stockholders; Stocks; Subpoenas; Subsidies; Success; Suppliers; Supreme Court decisions; Sustainable development; Tariffs; Tax assessments; Tax audits; Tax credits; Tax evasion; Tax exempt organizations; Tax exemptions; Tax increases; Tax rates; Tax refunds; Tax regulations; Tax returns; Tax services; Taxable income; Taxation; Taxes; Taxpayers; Third party; Tobacco industry; Trademarks; Transfer pricing; Treasuries; Trials; Tribunals & commissions; Valuation; Value creation; VAT; Withholding taxes
• ISSN: 0116-3930

The value for the transaction has not yet been revealed. Ford bought Land Rover from BMW in 2000 as well as the right to acquire the brand name or trademark "ROVER." Prior to this transaction, business papers had speculated about a possible sale of the brand name or trademark "ROVER" to China's Shanghai Automotive Industry Corporation for just over L11.0 million (16 million euros, $21 million). A trademark can be deceptive, generic, descriptive and even confusingly similar to a prior registered trademark, and these factors will weaken the value of the trademark. For example, the trademark "Apple" will be valued higher if sold to a manufacturer of computers as compared with a trader of the apple fruits, which will make it descriptive. The ownership of a particular trademark is also another relevant factor to consider in its valuation. For example, the trademark "Kapeng Batangas" - which is a blend of the barako coffee beans harvested in the province of Batangas - if sold to a foreign company, will diminish its value. The reason for this is that the change of ownership or nationality will surely affect the perception of consumers that the coffee beans used are no longer the barako coffee beans from the province of Batangas.