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Veteran consumers: IMAGES OF AGEING: CULTURAL REPRESENTATIONS OF LATER LIFE

Older people are only beginning to be a focus of sociological enquiry. Previously they were relegated to the area of social problems along with the poor, disabled and lonely, the concern of academic writers being to highlight these problems and provide recipes for their amelioration. We are in dange...

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Bibliographic Details
Published in:The Times higher education supplement 1995 (1202), p.26
Format: Review
Language:English
Online Access:Get full text
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Summary:Older people are only beginning to be a focus of sociological enquiry. Previously they were relegated to the area of social problems along with the poor, disabled and lonely, the concern of academic writers being to highlight these problems and provide recipes for their amelioration. We are in danger of turning full circle and, as in this book, coming to see older people through the images of advertising, as consumers whose primary concerns are to remain fit and active, to ward off the signs of ageing for as long as possible while indulging in overseas travel and investing wisely.
ISSN:0049-3929