Extending the experience: as factual programming broadens into lifestyle areas, the commercial opportunities grow considerably

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Bibliographic Details
Published in:RealScreen (Toronto) 2004-05, Vol.7 (7), p.37
Main Authors: Maddever, Mary, Brown, Kimberley
Format: Article
Language:English
Subjects:
Documentary programs
Licensed product merchandising
Specialty television broadcasting stations
Online Access:Get full text
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ISSN:1480-1434