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Design Thinking For Organizational Change

Our experience had shown that when client engagements were led with design thinking, they were the most enduring, most lucrative, and highest client‐rated experiences we delivered.

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Bibliographic Details
Published in:Design Management Review 2020-12, Vol.31 (4), p.34-48
Main Authors: Wuertz, Hal, Eshbaugh, Scott, Nelson, Sarah B.
Format: Article
Language:English
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Description
Summary:Our experience had shown that when client engagements were led with design thinking, they were the most enduring, most lucrative, and highest client‐rated experiences we delivered.
ISSN:1557-0614
1948-7169
DOI:10.1111/drev.12246