Design Thinking For Organizational Change

Our experience had shown that when client engagements were led with design thinking, they were the most enduring, most lucrative, and highest client‐rated experiences we delivered.

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Published in:Design Management Review 2020-12, Vol.31 (4), p.34-48
Main Authors: Wuertz, Hal, Eshbaugh, Scott, Nelson, Sarah B.
Format: Article
Language:English
Subjects:
Customer relations
Design thinking
Organizational change
Project management
Ratings & rankings
User experience
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description Our experience had shown that when client engagements were led with design thinking, they were the most enduring, most lucrative, and highest client‐rated experiences we delivered.
doi_str_mv 10.1111/drev.12246
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source Business Source Ultimate; Wiley-Blackwell Read & Publish Collection; Design & Applied Arts Index (DAAI)
subjects Customer relations
Design thinking
Organizational change
Project management
Ratings & rankings
User experience
title Design Thinking For Organizational Change
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