Managing the Murky Waters in Retail Software

[...]turns out she's been puzzling over some of the same things I have about retail software, and where the industry is headed. Among ERP systems there are of course market leaders with significant share coast-to-coast, and some regional players with strong customer loyalty in specific market a...

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Bibliographic Details
Published in:Croplife 2021-10, Vol.184 (10), p.54-54
Main Author: Schrimpf, Paul
Format: Article
Language:English
Subjects:
Brand loyalty
Computer programs
Customers
Retail stores
Software
Sustainability
Online Access:Get full text
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Summary:[...]turns out she's been puzzling over some of the same things I have about retail software, and where the industry is headed. Among ERP systems there are of course market leaders with significant share coast-to-coast, and some regional players with strong customer loyalty in specific market areas. Retailers across the board noted in thinking about their farmer-customer's digital experience that delivering on the key elements of the retailerfarmer relationship, from account and order access to field status, are table stakes in whatever the form the offering takes. [...]the roadblocks are endless - incompatible software and data, partners with changing priorities and systems, evolving customer demands, the looming specter of sustainability and carbon programs that will need tracking, etc.
ISSN:1535-3923