Deere announces joint venture with GUSS Automation

Through the agreement, John Deere will help GUSS collaborate with its sales channel and the startup wiill continue its innovation and product development efforts, retaining its 35 full-time employees and its current location, according to Deere. GUSS machines are already sold primarily through Deere...

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Bibliographic Details
Published in:Farm Industry News 2022-04
Main Author: Hearden, Tim
Format: Article
Language:English
Subjects:
Agricultural equipment
Automation
Carrots
Crops
Joint ventures
Melons
Nuts
Orchards
Peanuts
Pine trees
Product development
Public relations
Startups
Turf
Vineyards
Wineries & vineyards
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Summary:Through the agreement, John Deere will help GUSS collaborate with its sales channel and the startup wiill continue its innovation and product development efforts, retaining its 35 full-time employees and its current location, according to Deere. GUSS machines are already sold primarily through Deere dealerships, and the iconic farm equipment company's "investment" in the joint venture will enhance the relationship, said Darius Lane, Deere's Small Ag & Turf public relations manager. Related: Deere goes high-tech for high-value crops The announcement comes as Deere has been using partnerships and acquisitions to bolster its offerings to producers of high-value crops, which include vineyards and orchard crops as well as myriad field crops such as carrots, melons, onions, pumpkins, lettuce, peanuts and pine trees.
ISSN:0892-8312