WFCA LAUNCHES MAGNETIC UNDERLAYMENT SYSTEM

[...]flooring buying trends have changed dramatically with the rise of hard surface flooring, and consumers aren’t replacing their flooring as often. [...]he noted that this technology may provide flooring retailers with another way to connect with millennial consumers: “They are very comfortable re...

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Bibliographic Details
Published in:Floor Covering Installer 2018-01, Vol.25 (1), p.42
Main Author: Kern, Tanja
Format: Magazinearticle
Language:English
Subjects:
Consumers
Floor covering industry
Floor coverings
Flooring
Millennials
Online Access:Get full text
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Summary:[...]flooring buying trends have changed dramatically with the rise of hard surface flooring, and consumers aren’t replacing their flooring as often. [...]he noted that this technology may provide flooring retailers with another way to connect with millennial consumers: “They are very comfortable researching for themselves online and going into a big box store where the big box store doesn’t know as much as them, but we also know millennials are also amazingly loyal. Aspecta by Metroflor is also in talks with the WFCA to develop a product that is compatible with the technology. “Since I’ve taken this role as CEO of WFCA, which is a little over four years, I don’t ever want us to be seen as the people who identify the problem; I want us to be seen as the people who solve this,” Humphrey said.
ISSN:1099-9647