WHAT DOES IT MEAN TO BE A CREATIVE DIRECTOR?

Burgoyne examines what it means to be a creative director. There can be few titles in business that have become as elastic as that of creative director. Alongside the creative-director-as-brand-ambassador and the in-house champion of the value of creativity, we've had creative directors of citi...

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Bibliographic Details
Published in:Creative Review 2022-08, Vol.42 (4), p.76
Main Author: Burgoyne, Patrick
Format: Article
Language:English
Subjects:
Advertising
Advertising agencies
Creativity
Directors
Executives
Online Access:Get full text
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Summary:Burgoyne examines what it means to be a creative director. There can be few titles in business that have become as elastic as that of creative director. Alongside the creative-director-as-brand-ambassador and the in-house champion of the value of creativity, we've had creative directors of cities (Peter Saville for Manchester), and even whole countries (Steve Vranakis for Greece). Then there is the fashion house version of the creative director, a figurehead setting a direction for the brand across everything under their singular vision. And, of course, there are also creative directors in theatre companies, streaming services, book publishers, and every other cultural output that can be imagined. Not forgetting the kind of creative director with which CR readers may most readily identify - heading up the creative department or design teams in advertising agencies and design studios.
ISSN:0262-1037
2515-4621