Platforms, Product Mix and More: Answering Common Online Store Questions

“Every brand can create brand love with merch, and because we’re in an era where brands now ‘get it’ about merch, it’s a much easier sell as long as we target the right audience,” says Bobby Lehew, chief content officer for commonsku, a Toronto-based provider of promotional products business and sal...

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Bibliographic Details
Published in:Print + Promo Marketing 2022-08
Main Author: Norris, Sean
Format: Article
Language:English
Subjects:
Consumers
Economies of scale
Electronic commerce
Pandemics
Product mixes
Promotional products
Retail stores
Websites
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Summary:“Every brand can create brand love with merch, and because we’re in an era where brands now ‘get it’ about merch, it’s a much easier sell as long as we target the right audience,” says Bobby Lehew, chief content officer for commonsku, a Toronto-based provider of promotional products business and sales software. “The ability to set up and configure your website’s DNS, importing product data (and determining the required attributes necessary for an online transaction), exporting and digesting e-commerce orders back into your ERP system, and the general configuration/maintenance of your e-commerce solution all require some basic levels of technical competence,” says Planet. “The promotional products industry is unique and often has sophisticated product customization requirements often not replicated in general solution platforms,” says Planet. While there’s some benefit to the ability to fully control your online shopping experience, often the costs of rebuilding basic e-commerce capabilities (without the benefit of economies of scale) far outweigh the advantages.
ISSN:1940-1256