Shein Raises $2B, Plans Massive India Reboot

Michael Appel, former CEO and chairman of Rue21 who is now managing director at Getzler Henrich & Assocs., said, pop-ups helps retailers, especially online operators, try out new locations and figure out their demographics. "Because the pop-ups are short-term, there's no long-term comm...

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Bibliographic Details
Published in:WWD 2023-05, p.9-9
Main Authors: Binns, Jessica, Young, Vicki M
Format: Article
Language:English
Subjects:
Consumers
Electronic commerce
Fast fashion
Forced labor
Retailing industry
Supply chains
Online Access:Get full text
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Summary:Michael Appel, former CEO and chairman of Rue21 who is now managing director at Getzler Henrich & Assocs., said, pop-ups helps retailers, especially online operators, try out new locations and figure out their demographics. "Because the pop-ups are short-term, there's no long-term commitment and no risk for the retailer," he said, noting that mega-popular Shein is "very desirable" for landlords. In the halls of congress, nearly two dozen members of the House of Representatives recently urged the U.S. Securities and Exchange Commission to hold off on registering Shein until it can prove that its business isn't tainted by the forced labor of China's persecuted minorities from the Xinjiang Uyghur Autonomous Region. The company is also investing $150 million to localize apparel production in Brazil, and inked a circular partnership with online deadstock fabric and materials marketplace Queen of Raw to source existing inputs to reduce its reliance on virgin goods.
ISSN:0149-5380