A Prescriptive Framework for the Effective Deployment of Dynamic Capabilities

As market environments in areas such as information and communication technologies, social media, online retail and services, and music and gaming are becoming less predictable and more prone to disruption, dynamic capabilities are widely perceived as increasingly significant. Taking a new design to...

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Bibliographic Details
Published in:Design Management Review 2023-06, Vol.34 (2), p.18-29
Main Author: Hillner, Matthias
Format: Article
Language:English
Subjects:
Design
Project management
Online Access:Get full text
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Summary:As market environments in areas such as information and communication technologies, social media, online retail and services, and music and gaming are becoming less predictable and more prone to disruption, dynamic capabilities are widely perceived as increasingly significant. Taking a new design to market is a risky and unpredictable endeavor—examining it in a new framework to systematically guide the process can help reduce the rate of failure.
ISSN:1557-0614
1948-7169
DOI:10.1111/drev.12360