How Small and Mid-Sized Paint Manufacturers Can Formulate for Success

"When a customer comes to us with a need or a problem, we tap into our 100+ years of experience to advise everyone from the owner to the buyer to paint line personnel," said Sheboygan Paint Company's Vice President of Research and Development, Cynthia Baricos. From fulfilling governme...

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Bibliographic Details
Published in:Paint & Coatings Industry 2023-07, Vol.39 (7), p.34-36
Main Author: Davis, Sara
Format: Article
Language:English
Subjects:
Customers
Distribution centers
Manufacturing
Marketing
Military equipment
Paints
Protective coatings
R&D
Research & development
Strategic planning
Online Access:Get full text
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Summary:"When a customer comes to us with a need or a problem, we tap into our 100+ years of experience to advise everyone from the owner to the buyer to paint line personnel," said Sheboygan Paint Company's Vice President of Research and Development, Cynthia Baricos. From fulfilling government contracts for military equipment coatings during wartime; to piloting environmentally friendly coating formulations well ahead of federal VOC regulation requirements; to adding manufacturing plants and distribution centers as needed acrossthe country; the company has learned to pivot based on demand and market conditions. "Because we are a mid-market business, we can be flexible with our strategic planning and make changes to our go-to-market strategies quickly," said Ann Roever, Sheboygan Paint Company's Vice President of Sales and Marketing. [...]challenging times can be the most important times to make investments for the future."
ISSN:0884-3848
2328-8329