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Being in marketing right now is a bit like hitting Monza's Formula One Circuit at 350km/h: the road immediately in front of you is already history. As agencies, they must constantly adapt and innovate to stay ahead of the curve, and survive. As a creative agency poised at the forefront of globa...

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Bibliographic Details
Published in:Campaign 2010-04, p.22
Main Authors: Chalmers, Mark, Högqvist, Tony
Format: Article
Language:English
Subjects:
Advertising
Advertising agencies
Communication
Creativity
Empowerment
Innovations
Marketing
Motion picture directors & producers
Social networks
Technology adoption
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Summary:Being in marketing right now is a bit like hitting Monza's Formula One Circuit at 350km/h: the road immediately in front of you is already history. As agencies, they must constantly adapt and innovate to stay ahead of the curve, and survive. As a creative agency poised at the forefront of global digital convergence, their passion, as always, is their compass. Some of their creations are for paying clients, some for themselves. But the common threads are innovation, creativity, challenge, genius, playfulness, and last, but most certainly not least, effectiveness. FoolPowered puts existing Perfect Fools capabilities to work and explores promising new ideas. FoolPowered is the perfect complement to Perfect Fools' existing client services.
ISSN:0008-2309