We will have a fully AI-powered product discovery system

Hornby talks about The Very Group which is undergoing a major tech transformation project called Skyscape. The project involves replatforming their digital customer experience to a cloud-based system. Skyscape is a composable component-based architecture that combines in-house digital customer exper...

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Bibliographic Details
Published in:Drapers 2024-06, p.11-11
Main Author: Hornby, Paul
Format: Article
Language:English
Subjects:
Artificial intelligence
Electronic commerce
Retailing industry
Technology adoption
Online Access:Get full text
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Summary:Hornby talks about The Very Group which is undergoing a major tech transformation project called Skyscape. The project involves replatforming their digital customer experience to a cloud-based system. Skyscape is a composable component-based architecture that combines in-house digital customer experience with software-as-a-service platforms. This allows for the integration of different partners to provide the best experience in specific areas. One exciting aspect is the incorporation of artificial intelligence (AI) into the digital customer experience, such as using AI to improve search results. The project has already migrated typeahead and product recommendations, with plans to migrate the browse experience as well. Despite the challenges of managing existing infrastructure and potential technical issues during migration, the team has implemented a phased approach and gathered feedback in real time. By the summer, The Very Group aims to have a fully AI-powered product discovery system that will greatly enhance their customer service.
ISSN:1479-1617