Service Strategy: The Most Powerful Tool You Can Have

The reason most organizations deliver poor or mediocre customer service is that they don't understand the power of a customer service strategy. Strategy is a powerful tool you can use to gain market share and market dominance. During the fiscal year ending September 3, 2023, it had net sales of...

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Bibliographic Details
Published in:Agency Sales 2024-06, Vol.54 (6), p.40-41
Main Author: Tschohl, John
Format: Article
Language:English
Subjects:
Customer services
Employees
Online Access:Get full text
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Summary:The reason most organizations deliver poor or mediocre customer service is that they don't understand the power of a customer service strategy. Strategy is a powerful tool you can use to gain market share and market dominance. During the fiscal year ending September 3, 2023, it had net sales of $237.7 billion and had a membership renewal rate of 90 percent, which resulted in $4.6 billion in membership fees.
ISSN:0749-2332