New Research Collections at a Fair Price Were Key at White Milano

MILAN - Newly discovered collections with a fair price-quality ratio were the selection criteria at White Milano, held in the Tortona Fashion District from Sept. 19 to 22. "Nowadays, stores increasingly need to complement their big brand offerings with research collections, brands new to their...

Full description

Saved in:
Bibliographic Details
Published in:WWD 2024-10, p.26-26
Main Author: Manfredi, Cristina
Format: Article
Language:English
Subjects:
Cultural heritage
Design
Designers
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:MILAN - Newly discovered collections with a fair price-quality ratio were the selection criteria at White Milano, held in the Tortona Fashion District from Sept. 19 to 22. "Nowadays, stores increasingly need to complement their big brand offerings with research collections, brands new to their client, price-sensitive and style-conscious," said White Milano's head of fashion research, promotion and development Simona Severini. There was also interest in Ergon Mykonos, led by creative director Marietta Karpathiou, who has a background in Fine Art from Rome.
ISSN:0149-5380