Eyewa secures $100m cash injection, plans to open 100 new stores in the Middle East next year

Competition in the Middle Eastern optical retail market is going to intensify further as eyewa, the fast-growing direct-to-consumer brand, just announced that it has raised $100 million in a new financing round to accelerate its store network expansion. Neither approach catered to the specific needs...

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Bibliographic Details
Published in:Eyewear Intelligence 2024-11, Vol.25 (23+24)
Main Author: Pierre-Marie, Bernard
Format: Article
Language:English
Subjects:
Contact lenses
Customers
New store openings
Optometry
Retail stores
Social networks
Online Access:Get full text
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Summary:Competition in the Middle Eastern optical retail market is going to intensify further as eyewa, the fast-growing direct-to-consumer brand, just announced that it has raised $100 million in a new financing round to accelerate its store network expansion. Neither approach catered to the specific needs of the regional population, of which 50 percent are under 30 years old and seek a curated experience that offers trendy products combined with quality vision care at an affordable price. After decades of relative stability, the optical retail market in the GCC region is heating up significantly, particularly on the younger customer group segment.
ISSN:1278-0731