America’s News Influencers

In the heat of the 2024 election, news influencers seemed to be everywhere. Both Republicans and Democrats credentialed content creators to cover their conventions – and encouraged influencers to share their political messages. Influencers also interviewed the candidates and held fundraisers for the...

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Bibliographic Details
Published in:Policy File 2024
Main Authors: Stocking, Galen, Wang, Luxuan, Lipka, Michael, Matsa, Katerina Eva, Widjaya, Regina, Tomasik, Emily, Liedke, Jacob
Format: Report
Language:English
Subjects:
Content creation
Influencer marketing
Media coverage
News media
Online Access:Request full text
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Summary:In the heat of the 2024 election, news influencers seemed to be everywhere. Both Republicans and Democrats credentialed content creators to cover their conventions – and encouraged influencers to share their political messages. Influencers also interviewed the candidates and held fundraisers for them. But up until now, it has been difficult to get a sense of the size and characteristics of this new wave of news providers. A unique Pew Research Center study provides a deeper understanding of both the makeup of the news influencer universe and its audience. The project includes an in-depth examination of a sample of 500 popular news influencers and the content they produce, derived from a review of more than 28,000 social media accounts. We also conducted a nationally representative survey of Americans to better understand who regularly gets news from news influencers.