How to use social media to forge corporate identity

Effectively using social media can help company's brand become more real by giving it a "social voice." That's what Michael Pranikoff, global director of emerging media at PR Newswire, said during his presentation titled Social Media and Corporate Identity, Pranikoff believes str...

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Bibliographic Details
Published in:Public relations tactics 2010-06, Vol.17 (6), p.20
Main Author: Volmar, Philip
Format: Article
Language:English
Subjects:
Corporate identity
Pranikoff, Michael
Social networks
Online Access:Get full text
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Summary:Effectively using social media can help company's brand become more real by giving it a "social voice." That's what Michael Pranikoff, global director of emerging media at PR Newswire, said during his presentation titled Social Media and Corporate Identity, Pranikoff believes strategic social media can not only portray a brand, but also can give it a voice of its own. Here, Volmar presents Pranikoff's advice for companies on how to use social media to forge corporate identity.
ISSN:1080-6792