Do the right thing: Measuring the effectiveness of Corporate Social Responsibility

Walton and Rawlins discuss the importance of practicing Corporate Social Responsibility (CSR). Genuine social responsibility focuses on how the organization benefits society. CSR can help provide solutions to social problems, build healthier economies and maintain sustainable environments. But CSR i...

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Bibliographic Details
Published in:Public Relations Tactics 2010-07, Vol.17 (7), p.10
Main Authors: Walton, Susan Balcom, Rawlins, Brad
Format: Article
Language:English
Subjects:
Public relations
Social responsibility
Online Access:Get full text
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Summary:Walton and Rawlins discuss the importance of practicing Corporate Social Responsibility (CSR). Genuine social responsibility focuses on how the organization benefits society. CSR can help provide solutions to social problems, build healthier economies and maintain sustainable environments. But CSR is also proving to benefit companies. The most commonly identified corporate advantages include maintaining and improving reputation or brand image, government relations, brand differentiation, customer loyalty and employee recruitment and retention.
ISSN:1080-6792