Connecting with colleges: How the Census Bureau partnered with PRSSA

Volmar discusses how the Bureau of Census partnered with the Public Relations Student Society of America (PRSSA). One of the nation's most transient populations is college students, and the Bureau lists theses mobile Millennials as part of its "hard-to-count" category because students...

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Bibliographic Details
Published in:Public relations tactics 2010-07, Vol.17 (7), p.17
Main Author: Volmar, Philip
Format: Article
Language:English
Subjects:
Censuses
College students
Competition
Government agencies
Online Access:Get full text
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Summary:Volmar discusses how the Bureau of Census partnered with the Public Relations Student Society of America (PRSSA). One of the nation's most transient populations is college students, and the Bureau lists theses mobile Millennials as part of its "hard-to-count" category because students are often moving or too distracted with schoolwork to fill out the Census form. The Bureau's solution: let the students do the communicating themselves. As part of its strategy to mobilize grasssroots, community-based communications efforts, the Census Bureau landed a contract with PRSSA's annual Bateman Case Study Competition that attracted 68 university teams this year.
ISSN:1080-6792