Leadership Rally recap: How social media is reinventing PR

More than 90 Chapter leaders gathered at Public Relations Society of America's annual Leadership Rally in New York City for a two-day networking event on Jun 4-5, which included a keynote address by Deirdre Breakenridge, president and executive director of communications at Mango! Marketing. Br...

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Bibliographic Details
Published in:Public Relations Tactics 2010-07, Vol.17 (7), p.19
Main Author: Volmar, Philip
Format: Article
Language:English
Subjects:
Annual meetings
Associations
Breakenridge, Deirdre
Public relations
Social networks
Speakers
Online Access:Get full text
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Summary:More than 90 Chapter leaders gathered at Public Relations Society of America's annual Leadership Rally in New York City for a two-day networking event on Jun 4-5, which included a keynote address by Deirdre Breakenridge, president and executive director of communications at Mango! Marketing. Breakenridge said that everyone in an organization, from human resources to marketing, can engage in social media to listen to publics, join the conversation and incite positive change. She added that combining traditional and social media creates a new wave of hybrid PR professionals who are keen online conversationalists because they listen to others through the social Web and engage publics through social and mainstream media.
ISSN:1080-6792