Negotiauctions: new dealmaking strategies for a competitive marketplace

[Subramanian], a faculty member at Harvard Business School and Harvard Law School, has crafted an insightful book that details winning strategies in negotiations and auctions, and how the two meld together into a "negotiauction." While written at a practical level, it is a must read for au...

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Bibliographic Details
Published in:Choice (Middletown) 2010, Vol.48 (1), p.148
Main Author: Thornblad, D B
Format: Review
Language:English
Subjects:
Competitive intelligence
Market strategy
Nonfiction
Profit maximization
Subramanian, Guhan
Online Access:Get full text
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Summary:[Subramanian], a faculty member at Harvard Business School and Harvard Law School, has crafted an insightful book that details winning strategies in negotiations and auctions, and how the two meld together into a "negotiauction." While written at a practical level, it is a must read for auction theorists or executives involved in negotiation and auction scenarios.
ISSN:0009-4978
1943-5975