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Negotiauctions: new dealmaking strategies for a competitive marketplace
[Subramanian], a faculty member at Harvard Business School and Harvard Law School, has crafted an insightful book that details winning strategies in negotiations and auctions, and how the two meld together into a "negotiauction." While written at a practical level, it is a must read for au...
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Published in: | Choice (Middletown) 2010, Vol.48 (1), p.148 |
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Format: | Review |
Language: | English |
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container_title | Choice (Middletown) |
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description | [Subramanian], a faculty member at Harvard Business School and Harvard Law School, has crafted an insightful book that details winning strategies in negotiations and auctions, and how the two meld together into a "negotiauction." While written at a practical level, it is a must read for auction theorists or executives involved in negotiation and auction scenarios. |
format | review |
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ispartof | Choice (Middletown), 2010, Vol.48 (1), p.148 |
issn | 0009-4978 1943-5975 |
language | eng |
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source | Library & Information Science Collection; ProQuest One Literature; ProQuest Social Science Premium Collection |
subjects | Competitive intelligence Market strategy Nonfiction Profit maximization Subramanian, Guhan |
title | Negotiauctions: new dealmaking strategies for a competitive marketplace |
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