Adherence Through Education

There is no question that a large number of patients do not adhere to their treatment regimens. Whether they ignore their doctor's orders and don't fill their prescriptions, refuse to pick up prescription orders at the pharmacy, or just don't continue on their medication, the fact is...

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Bibliographic Details
Published in:Pharmaceutical Executive 2010-08, Vol.30 (8), p.45
Main Author: Koroneos, George
Format: Article
Language:English
Subjects:
Compliance
Computerized physician order entry
Drug stores
Handbooks
Health care industry
Health education
Marathons
Patients
Pharmaceutical industry
Online Access:Get full text
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Summary:There is no question that a large number of patients do not adhere to their treatment regimens. Whether they ignore their doctor's orders and don't fill their prescriptions, refuse to pick up prescription orders at the pharmacy, or just don't continue on their medication, the fact is non-adherence is a huge problem for the pharmaceutical industry and all parties with ties to the healthcare system. The buzzwords "targeted education" are reverberating throughout the healthcare industry as the best way to help patients stay on their treatment. Kaiser Permanente, the biggest payer in California, recently received an innovation grant to create a framework to systematically address nonadherence to avoid the trial-and-error methods that most pharma companies are implementing. While many critics have frowned upon pharma-driven adherence programs, the drug industry is not about to give up, and some programs are even achieving accolades.
ISSN:0279-6570
2150-735X