The XX Factor

After the ceremony screened live on BBC 2 Sept. 7, the album jumped 16-3 on the Sept. 12 U.K. albums chart with a 269% sales increase (29,000), according to the Official Charts Co. (OCC). In turn, the album was stocked by mass merchants the first time, and XL. rolled out a TV and billboard campaign...

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Bibliographic Details
Published in:Billboard 2010-09, Vol.122 (38), p.42
Main Author: Paine, Andre
Format: Article
Language:English
Subjects:
Bands
Musical recordings
Musicians & conductors
Nominations
Retail sales
Speech therapy
Online Access:Get full text
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Description
Summary:After the ceremony screened live on BBC 2 Sept. 7, the album jumped 16-3 on the Sept. 12 U.K. albums chart with a 269% sales increase (29,000), according to the Official Charts Co. (OCC). In turn, the album was stocked by mass merchants the first time, and XL. rolled out a TV and billboard campaign featuring the band's iconic "x" logo.
ISSN:0006-2510