Study: Focus on People Over Profits Increases Investor Trust

A study released on Jul 19 by J.D. Power & Associates titled "2010 U.S. Full Service Investor Satisfaction Study" revealed that while growing numbers of investors believe that their chosen investment firms are driven by profits--not people--overall approval is up by 3.8% due to improve...

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Bibliographic Details
Published in:Public Relations Strategist 2010-07, Vol.16 (3), p.4
Main Author: Volmar, Philip
Format: Article
Language:English
Subjects:
Client relationships
Investment
Investment companies
Investors
Online Access:Get full text
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Summary:A study released on Jul 19 by J.D. Power & Associates titled "2010 U.S. Full Service Investor Satisfaction Study" revealed that while growing numbers of investors believe that their chosen investment firms are driven by profits--not people--overall approval is up by 3.8% due to improved client contact. The study comes at a critical time, when trust among financial institutions is slipping, with only 2% of Americans indicating that statements from investment firms are completely believable, according to a Harris Interactive poll released on May 18. Researchers at J.D. Power found that satisfaction spikes when financial companies foster two-way communication with clients, provide reasons behind investment performance and provide clear explanations for fees and commissions. All of these factors point to the client-adviser relationship.
ISSN:1082-9113