EPIPHANY or EXPECTANCY

At LIMRA's Annual Meeting, Richard Kolsky from the Kellogg School of Management at Northwestern University shared some consumer insights on retirement to help challenge the industry's conventional wisdom. Financial services companies can be part of the solution by offering assistance to th...

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Bibliographic Details
Published in:LIMRA's MarketFacts Quarterly 2010-10, Vol.29 (4), p.91
Main Author: Rice, Marie Z
Format: Article
Language:English
Subjects:
Alliances
Financial services
Meetings
Retirement
Role models
Online Access:Get full text
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Summary:At LIMRA's Annual Meeting, Richard Kolsky from the Kellogg School of Management at Northwestern University shared some consumer insights on retirement to help challenge the industry's conventional wisdom. Financial services companies can be part of the solution by offering assistance to the local communities through textbooks and volunteering in the classrooms. Over time this should translate into increased loyalty and trust. Saving behaviors need to be taught and people shouldn't need an epiphany to figure it out on their own, because it could be too late.
ISSN:1535-4040